Hyundai
Veloster Launch

 

Let’s face it. 50-year-olds and 20-year-olds might as well be living on different planets. So, when Hyundai, a brand whose median age consumer is 55, decided to launch a car specifically for Gen Y, we knew we had a big hurdle to overcome. Using bold designs and a targeted social campaign, Harte Hanks reached a new audience of Gen-Y shoppers and not only did they love it−they bought cars.

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CAMPAIGN RESULTS

  • Ranked #2 in compact sporty, the first year in market

  • Helped generate 3,000+ car sales

  • SOLD cars using Twitter. ‘Nuff said.