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Creative Director, LIFT Agency
2019 – 2020
Serve as a client-facing creative lead for our largest accounts. Implement new campaign ideas, complete website redesigns and creative tests for digital, social and print media. Develop a series of new, winning control formats and multi-touch campaign tactics. By staying ahead of industry trends and looking for ways to elevate the creative, I regularly exceed client expectations with work that drives positive ROI and builds positive brand sentiment.
Latest Clients:
Frontpoint Security, Spectrum Residential, Spectrum Business, Bluprint, Sling TV, Metromile, CREDO Mobile, LIFT Agency
Creative Director, Harte Hanks
2018 – 2019
Continually exceeded client expectations by developing marketing strategies and overseeing creative concepts ranging from print media to digital initiatives. As a proven results-driver, my work and thought-leadership engaged consumers, strengthened clients’ standing in the marketplace and enhanced Harte Hanks’ reputation in the industry.
Latest Clients:
DMA ECHO Awards, ADT, Harte Hanks, Progressive Commercial Insurance, Spectrum Enterprise
Executive Creative Director, Art & UX, Phylum Data Suite
2016 – Present
Responsible for maintaining the visual standard for the overarching brand and individual product lines. Developed logo(s) and iconography for marketing materials, as well as the complete website design.
Art Director, U.S. Elite Gear
2016 – Present
Implement a focused digital design strategy to hit goal of driving CTR's by creating collateral with larger click targets and clear calls to action. Marketing materials produced thus far consist of: banner ads, social promotions, packaging materials and website banners.
Senior Art Director, Harte Hanks
2012 – 2018
Consistently responsible for producing work that achieves superior results and satisfied clients. Over the years, my skills have been used to help correct the direction of struggling accounts, as well as strengthen and solidify the agency's creative reputation.
Clients:
Sony, Samsung, BMW, Live Nation, Nationwide, Terradata, AARP
Scotts LawnService, Union Bank, Whitney Bank, TENA, Air Optics
Art Director, LivinItApp
2015 – 2017
Responsible for the overall brand look and feel — everything from the logo and iconography to the app pages and website design. Created social ads for pre-app launch, developed targeted social campaign imagery and helped put this app on the map.
Design Consultant, Combat Flip Flops
2015 – 2016
Helped solidify and establish the visual tone of a socially-conscious start-up by introducing a distinct imagery approach, refined color palette, strong brand elements and standardized templates for email, banner ads, website, social platforms, blog and merchandise.
Art Director, Harte Hanks
2009 – 2012
Served as a main influencer over the strategic visual direction of many accounts and operated as the lead designer of print and digital marketing materials for: Hasbro, Vonage, Hyundai, First Tennessee, and Bank of America.
Graphic Designer, Harte Hanks
2006 – 2009
Enhanced the brand equity for a diverse group of clients by creating marketing collateral that included email, websites, print, direct mail
and social efforts. Primary clients include: Kia, Yellowbook and
Horizon Blue Cross Blue Shield of New Jersey.
Graphic Designer, Roska (now PulseCX)
2003 – 2007
Developed digital and print direct marketing materials across a range of verticals, including: pharmaceutical, consumer, health insurance and financial services.
EDUCATION
Tyler School of Art, Temple University
1995 – 2000
Bachelor of Fine Arts – Graphic Design