Spectrum
Back to School Campaign
To celebrate Back to School, Spectrum introduced their bundled packages as a great way for students to save. With a play on the school aspect, we presented three campaign ideas that brought focus to Spectrum as a first-class provider while keeping value/savings top of mind with a sense of urgency.
Go back to school with the best provider.
To help drive sales, we included the benefits at the forefront of the messaging to get students thinking about how they can use Spectrum throughout the school year. From Internet to TV to voice, students can accomplish everything and more by getting a bundled deal.
DELIVERABLES:
Landing Page
Emails
FSI, Print Pieces
On-Site Visuals
Car Wrap
Video (at right)
